It’s not a half-pipe. It’s an awesome desk.

At The Barbarian Group, we believe in the power of ideas to provoke a reaction.  So when challenged with our own brief - to keep the Barbarian tribe happy and inspired everyday - we turned to Clive Wilkinson, an architect who shares our passion for interesting ideas in a world pre-disposed to boring sameness.

The challenge was to create the most collaborative, creative environment possible.  The result?  A desk that we could all share, literally - 4,400 square feet of undulating, unbroken awesomeness to keep people and ideas flowing.

So come say hello, have a drink, pull up a chair and let’s create something worth talking about.


Our Work

  • X

    GE Drop Science

    In order to illustrate the important relationship between sound and science, we collaborated with musician, Matthew Dear and GE Acoustics Engineer, Andrew Gorton, to gather over 1000 discrete samples recorded at GE facilities. From these, Dear composed an original electronic track featuring sounds from the world’s largest machines, all culminating in a much-anticipated drop.

  • X

    Samsung CenterStage

    Samsung CenterStage is an immersive digital retail experience that utilizes an interactive touch screen showroom to elegantly showcase the brand’s home appliances line, in a one-to-one ratio as they appear in real life situations. CenterStage is both beautiful and useful; and initial results from the first installations in two Chicago Best Buy stores are impressive. Nearly 20% of shoppers who interacted with CenterStage in the first month purchased a Samsung home appliance in that store. Of those customers who experienced CenterStage, 16% of them ended up purchasing a Samsung appliance.

  • X


    To celebrate Bacardi’s heritage, we teamed up with Pandora to create the “Bacardi Loud & Untameable” station and featured a series of live music collaborations facilitated by Bacardi. The custom content was then housed on a new-to-market, Bacardi-branded Pandora station. The program was a huge success and we surpassed all benchmarks across Awareness, Conversion, Engagement, and Social Lift.

Our Clients

Our Products


The Clinique app combines Clinique’s 48 years of skin-care and makeup wisdom with mobile technology and a branded, easy-to-use experience. Daily tips, polls and quizzes, personalized to her skin type and skin concerns, educate her on her skin. A daily skin forecast provides product recommendations based on her skin conditions and local weather. The app also gives her direct access to Clinique Consultants, via text or video chat, for one-on-one skin-care and make-up advice from anywhere.


The City of New York asked us to create a striking way to inform drivers of the citywide speed limit. We created citywide road signs that would display a skeleton next to the words 'SLOWDOWN' to drivers going over the speed limit. This simple, powerful image garnered attention across print, online, and televised media spreading the message of safety, and Mayor Michael Bloomberg called it “one of the more brilliant ideas I’ve ever heard.”


A powerful framework for programming graphics, audio, video and computational geometry.


The most awesome Instagram-driven screen saver, ever.

Jobs At The Barbarian Group

  • Analytics Intern

    The Barbarian Group is looking for an analytics intern to join the team. You will assist the analytics group in data collection, analysis, and report generation—working across the areas of web analytics, social listening, and branded content analytics.

    Senior Front-End Developer

    The Barbarian Group is looking for an experienced front-end web developer to join the team. You will assist in leading the development efforts of a small team for a global electronics brand, alongside the Tech Lead.

Write Us

112 West 20th Street
new york, ny 10011

Work with us! Careers at The Barbarian Group.

Close X

Privacy Policy

Hey there. We don’t collect any information from you here. Carry on.

Terms and Conditions

Copyright © 2012 The Barbarian Group LLC. All Rights Reserved. Some portions of this site (specifically, imagery in the case studies) may be under copyright control from other entities. Placement in the case studies in no way implies ownership of the imagery by The Barbarian Group LLC. All imagery in the case studies retains the copyright of its owner. The Barbarian Group LLC does not authorize the use of this imagery, for any purpose, without the express permission of The Barbarian Group LLC and the owner of the imagery, where applicable.