My professional life can be summed-up in one sentence: “Information without action is simply overhead.”
My not-so-private, private (and professional) lives can be summed-up in two words: “Everything changes.”

Seriously.

So take the red pill yo!
And hang-on…

• Digital development, marketing, analytics, and strategy 10+ years
• Digital experience in multiple verticals (SMBs through Fortune 100), agency and client-side
• Digital Qual/Quant Research, Web analytics, Email, Search/SEO, and SMO focused 5+ years (strategy through technical implementations and reporting)
• Client list included: Nokia, Pfizer, Merck, BMS, JPMorgan Chase, Church & Dwight, John Wiley & Sons, Thomson, Pearson, CCBN, Microsoft, Reebok, MIT
• Agency and Company list included: Nielsen, R/GA, JUICE Pharma Worldwide, Colangelo-SM, Morrell & Company, IC Media Solutions, NoiseNYC

I’m a senior-level, digital analyst, strategist, and technologist [ The New Tech Heads ] and digital business optimization (diagnosis, remediation, and organizational change agent). I’m expert in deployments and audits of Digital Brand Strategy / Communications Planning, Web and Mobile Analytics and Digital Research (qual & quant). My professional passions are the Semantic Web (THE TRUE digital r/evolution), SEO, SMO / ORM / PR, Search Share Analyses, Social Media as a good proxy for $$$ market research, Ecommerce, Digital Media, eCRM, Email, and syndicated research.

• Provide the digital measurement and reporting methodologies / solutions expertise at the strategic, tactical, and technical levels.
• Provide insights as surfaced by multi-factorial analyses of client’s competitive landscape and digital disposition in that landscape.
• Provide POVs regarding digital business optimization opportunities (SWOT analyses) from a 360°, multi-dimensional (digital coalition of touchpoints) perspective.
• Provide multi-channel campaign performance measurement analyses and optimization insights / POVs.
• Provide a robust digital analyses skillset to include both quantitative and qualitative methodologies to support measurements and insights surrounding awareness, reach, targeting, segmentation, engagement, conversion, forecasting / projections, optimization, and ROI.

Strategic / Semantic Web professional with expertise in consulting, qualitative and quantitative research, organizational development, vendor acquisitions, stakeholder consensus, due diligence, roadmaps, information architecture and usability design, KPIs/metrics, ROI analysis, SWOT analysis, project management, P&L management, Web analytics, interactive marketing (SEM, SEO, SMO/ORM/PR, affiliate networks, email, media, onsite advertising, etc.), ASP/SaaS integrations, search, social media, and the SDLC.