Chris Hong
Group Strategy Director, US.com :: New York office
Chris has an awesome job title. Group Strategy Director, US .com. Unfortunately, Chris does not completely understand what this title means. He thinks this means he does a lot of thinking on how Samsung should redefine its digital marketing strategy in the not too distant future.
Chris is a planner by trade. A job he defines as someone that provides right brained solutions to left brained problems. In short, he translates business-babble into a language that creatives and media people can understand and hopefully helps the team come up with a marketing solution that drives business results. In a way, Chris is a client who is scared of taking on responsibilities, and a creative that has no artistic talent.
Chris has been a professor (marketing), founded (and saw the demise of) his own digital shop, held numerous strategic roles in building some of the most dynamic consumer electronics brands in the world. He’s had the pleasure of living in and traveling to over 67 countries (Botswana anyone?). He’s also an avid Blogger (unfortunately he is extremely hesitant in sharing his private thoughts with the world so will not post links on this page).
While he loves marketing, his true joy lies at home. Most importantly, he knows in a few hours he will be back at home with his loving wife and kids.
p.s. Chris also feels incredibly uncomfortable writing about himself in the third person, and remembers reading in a psychology book that doing so is a classic symptom of megalomania.
