Claudia Allwood

Account Manager :: San Francisco office

a b o u t
eco-fashionista single mama of two. her son can sing andrew bird and mickey avalon by heart. she loves cooking and not camping. cradle to cradle is her favorite book. she hates capital letters but loves graffiti art and all things haute couture. sustainability is her ethos. the first outfit she ever bought for her daughter was a giraffe-print bikini with matching cover-up.
e d u c a t i o n
new york university, 2002. anthropology & gender studies.
thesis topic: the ghetto booty
fashion institute of design & merchandising, 2005. product development
favorite project: rocked up, a glamrock maternity line
p r o g e n y
aidan, age 7
his superhero name is firefox, loves legos and hates any and all vegetables equally.
mila, age 1
her nickame is moo and she will eat anything aforementioned brother will not.

Mother clucker.



No amount of research or chardonnay can prepare you for the moment your seven year old looks up at you with his big brown eyes and asks why chickens have to have sex if they just lay eggs. Don’t get me wrong, he’s a savvy fellow with a crass mom, but this is the beginning of THE TALK.

I dug up a book that my mom gave me when I was about his age: How Babies Are Made. Correction: as my mom reminded me, “I just threw that book in your room and told you to read it.” Because that’s how you did it in 1986.




Immediately, I realized that no digital resource to date had taken the place of this vintage book. This little analog gem with amazing papercraft visuals led us to a most curious hilarious conversations. Sure, there are ‘how to have the talk’ guides for just about any age. But something as visceral clever as this book – not so much. 

Aidan leafed through, starting from flowers, moving into the procreation of chickens.



This prompted the following line of questioning:

  • Do boy chickens have balls?
  • Do the balls have to go inside too?
  • How many sperms go into the girl chicken? Like 65?
  • Are the boy sperms faster than the girl sperms?
  • Do fat chickens come from fat sperms?

Just another Tuesday night in our little apartment, answering questions about the mating habits of chickens. Next up, dogs humans. If you need me, I’ll be stocking up on boxed wine.

Teaching Yoda to Tweet

The social media table is equal opportunity, not just for the meme-lusting instapapering digitista I am and those social savvy multitasking experts with whom I have the privilege of working. Yes, there’s a learning curve, but there have been other, harder learning curves that the Boomers have mastered. And this piece is not meant to generalize, as most certainly not all Boomers are dormant in social channels. But there’s a need to level the playing field of social media in an entirely refreshing way.

Spark: Spreading the Fire for Mozilla Firefox for Android

Have you ever wanted to see how something you used, something you liked or shared, spread around the world as it went from person to person? We did. We had the privilege of working with Mozilla to launch their first ever mobile browser: Firefox for Android. We needed something compelling, global, beautiful, slightly addictive, and well, mobile, to spread the word: Spark.

Spanking, Steroids, Brand integrity + Digital Disruption

Marc Ecko spoke about authentic, AWEthentic connections at SXSW. A little lesson for brands that it’s not about what you make, but it’s about how you make people feel.

toy guns: a waste of plastic and money

Bring toy guns, then #GTFO.

travelitis: america's affliction

Airport travel is always fascinating. It’s like the Olympics of people watching. There is always a volume of shocking classlessness that overthrows proper decorum. We’ll call this terrible affliction “travelitis.” Here are some symptoms.

the toothfairy cometh

a little DIY, a lot of imagination, and some loose teeth.

take another little misha my heart

When I was pregnant, I discovered Misha Lulu. And this design company has had a grip on me ever since. First, they are of El Salvadoran heritage (hell yes, my people)! Second … well just look at their collection.

Available from Moppet Frocks, these pieces are environmentally considerate and simply gorgeous. Each piece has unique details, vintage fabrications, and delicate touches that make each one feel made for the little one wearing it. For my daughter, I have acquired linen trousers, jumpers, and one-pieces that look perfect layered in cooler weather, or light summery skirts perfect for chubby bare legs sticking out beneath. This collection is absolutely addictive and breathtaking.