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Boosted Case Studies!
We created a couple of ace case studies for our recent Boosted campaigns for Samsung + Intel, Secret Sites and Tweetcracker.
A Fashion-Forward Conference

J. Peterman was ahead of its time, seriously. The brand’s famous catalog-which lent each of its product an offbeat yet witty backstory-can now be considered a forerunner to what fashion blogs are doing today: seamlessly merging content with commerce.
This was just one of many insights from the Assembled Fashion conference on Saturday, when over a hundred fashionistas, fur vests, counsel-seeking entrepreneurs and “techanistas” gathered at NYC’s General Assembly to get a full download on the latest trends, technologies, and opportunities happening in fashion today. Plenty of fashion insiders spoke across a series of themed panels on social, flash sales and the mathematical formula to enhance your backside in jeans (tip: it’s all about the pockets, people), including uber-popular blogger Kathryn Finney of The Budget Fashonista, Gilt Groupe Women’s GM Jyothi Rao, Lucky Magazine Director of Digital Content Caroline Wexler, Fashism CEO Brooke Moreland and Birchbox Co-Founder Katie Beauchamp, to name a few.
What's Up with Facebook Today?

Facebook rolled out significant changes to the core user experience, likely in preparation for the F8 developer conference that starts tomorrow. Overall, Facebook is giving users more control over what content is included in their experience, offering tools to manually choose whose content is shown and how often. For brands, this means that the visibility of their content is no longer entirely at the mercy of EdgeRank, but rather is increasingly up to each individual fan.