Kevin Redmond

Kevin Redmond

New Business :: Boston office

Kevin works in Business Development at The Barbarian Group, bringing with him 15+ years of experience at both traditional and interactive marketing agencies.
In the early years, Kevin cut his teeth as a copywriter, then on the account side, at traditional shops.
In 1999 Kevin joined Circle where he spent 6+ years learning the Interactive business on Ocean Spray, Talbots, Campbell Soup Company, and Pepperidge Farm. During his time at Circle Kevin worked with future Barbarian founders Keith Butters and Robert Hodgin.
In 2005 Kevin parlayed his online and offline experience when he joined Hill Holliday as the VP, Director of Interactive. At Hill Kevin built-up the Interactive department and worked across all accounts, including Liberty Mutual, CVS, Covidien, TJX, The Museum of FIne Arts, and Dunkin’ Donuts.
Most recently Kevin worked at Digitas as a VP, Group Account Director on the Intercontinental Hotels business (Holiday Inn, Holiday Inn Express).
Kevin’s wife Emily is a children’s books author and illustrator. Their marriage is a testament of art and strategy living together in harmony (except when he neglects to take out the garbage).

Hey Nostradamus

I got turned on to an Ad Age article that ran last week on Bob Garfield’s book “The Chaos Scenario” where he muses about the the demise of traditional media and subsequently traditional advertising. It is a little depressing (ok, it’s a lot depressing). And for anyone with friends in the ad business, it is very real (shout out to our brethren).

GPS + Mobile Marketing = Goodness

The cover story of WIRED Magazine’s January issue provides an exciting look into the possibilities that recent GPS advancements and the proliferation of 3G Mobile devices provide to advertisers.