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Lexy works in Account Services in the New York office. She joined TBG in 2008 and has spent her time here managing the relationships and projects with various CPG and retail clients.
Lexy comes to Barbarian after spending four years at Ogilvy. While at Ogilvy she worked on the DHL and Kaplan University accounts, producing 360 degree campaigns throughout all channels. Not only was Lexy responsible for the production of the creative work, but she was also an integral player in strategic planning of her clients’ business needs, from direct response/relationship marketing initiatives to innovative brand awareness tactics, both online and off-line.
Along with her experience at Ogilvy, Lexy has also worked in publishing in the Events Planning/PR devision of Baltimore magazine, and did a brief stint as marketing assistant for a locally-run Baltimore pharmacy.
Lexy spends most of her money on theater, tasting menus, and shoes. With enough enticement she can also be convinced to show off her vocal percussion skills and drop you a sick beat.
Why yes I will sample all your beers on tap and eat delicious...

Why yes I will sample all your beers on tap and eat delicious food! (Taken with Instagram at Dogfish Head Brewings & Eats)
Is there anything more cuddly than Rick Webb and the Mozilla...

Is there anything more cuddly than Rick Webb and the Mozilla Fire Fox? Nope.
BruceClay - SEO Newsletter -- BACK TO BASICS: The Ins and Outs of Meta Data
BruceClay – SEO Newsletter—BACK TO BASICS: The Ins and Outs of Meta Data:
This article is a great reminder of why Meta Data is so important and not to be thought of as a last minute to-do in projects. A lot of basics in here, but for those who don’t know the importance of constructing meta data well, it’s a great read.
Also, anyone who can make this content readable deserves props for sure.
Oh hey, I’m Erica. I’m just on a call producing....

Oh hey, I’m Erica. I’m just on a call producing. NBD.
“E-Mail Auto-Response” : The New Yorker
“E-Mail Auto-Response” : The New Yorker:
Done comedically, but there’s some real insights into this article and how to best reach people via email. Inboxes are too cluttered, brevity is key.



