OH boy oh boy oh boy. Are we ever excited about this one. For about a year we have been hard at work creating an awesome experience for Pepcid Max alongside JWT and we are finally thrilled to announce the launch of Max My Dream !!!

‘Max My Dream’ visualizes the sweet dreams you have after a peaceful night’s sleep with Pecid Max. Wether you are dreaming about puppies in space or political discourse, ‘Max My Dream’ visualizes everything. Yeah, everything. We were thrilled with the challenge and really pushed the tech and visual design to achieve our goal. So get ready, we are gonna get really into it here, but it’s really freaking awesome.

As any really cool dude will tell you, it’s hard to schedule nights to play video games online with friends. Who wants to play what? When are you going to be home? Are you going to fall asleep at the controller at 1AM and just start mumbling about waffles? (This is a true story.) We play a lot of video games around here, which is why we were thrilled to have the opportunity to work with EA and the Need for Speed team on their latest racing game, Need for Speed Hot Pursuit, and its new game to web feature, Autolog.

Fans of the series need no explanation, Hot Pursuit is awesome. Cops and racers, expansive and beautiful environments, the sickest cars, white knuckled races, the thrill of the chase, the sweet smell of burning rubber through the countryside… Annnnd I’m back. Yeah it’s awesome, and with Criterion Games (of Burnout fame) as the development studio, it’s going to be a winner.

New this time to the Need for Speed franchise is an exciting set of social features called Autolog. Autolog powers Hot Pursuit, tracking your career progress, accomplishments, fastest times, friends activity and more. Autolog’s recommendation engine listens to what you and your friends are doing within the game to deliver personalized events and races. Autolog’s features come to life not only on the console, but also on the web. With EA, TBG created a site for Hot Pursuit where you can interact with Autolog in nearly the same way you do on the console. For example, selecting race recommendations to play later based on your friends performance, talking smack on your friend’s wall about their (lack of) driving skills, and comparing statistics between you and your buddies’ racing careers. It’s pretty awesome. No longer do you need to be online at the same time to race your frienemies. It’s a brand new way to play with your friends, and we know it’s going to be huge.

Like a rare albino marmoset, we are super stoked to get this out in the wild and are truly proud to be working with EA as they introduce a new kind of social gaming. Go out, get the game, use Autolog, and we’ll see you in Seacrest County. Well, in our rear view mirror that is. RACING HUMOR!!!!!

No really, eat our dust.

Well, here we are again folks. Another month, another night of debauchery on our roof. Roofies 2 happened this week, and once again some great friends came out to hang out on our roof, enjoy some booze and snacks, and discuss such things as politics, sustainable agriculture, and Rupert Wainwright movies. You’re googling that aren’t you? No need, his best piece was Blank Check.

Before we get into things here, let’s lay some ground work. A little backstory, if you will.

1) TBG has recently moved to a brand new NY Office, nestled in lush TriBeCa. It is a very nice office.

2) It has recently been hellishly hot in NY. Blah blah record highs blah blah. I’m surprised Con Ed made it through the summer.

3) We finally had some nice weather that didn’t make you want to throw up as soon as you went outside.

Taking all of these things into account, The clear next step was to throw a party on our awesome new roof deck. Oh did I mention that? yeah I guess that is important. I suck at blogging…

The best things come in eights. Hotdog rolls. Octopus legs. Sides of an octagon. Pizza slices. Cheese wedges. Loopwheeler hoodies per day. What? Oh yes…Only eight loopwheeler hoodies are made each day. Thus is the allure of the AW77 Loopwheeler, the star of the Nike Sportswear line. And now, Nike wants everyone to know just how much they care about these hoodies and how they have perfected them since their initial design in 1977. The same year that Elvis performed his last-ever concert. Coincidence? Yes, completely.

Enter AW77 Stories, our new site for NSW in conjunction with Vice. London stories serves dual purpose, much like swiffers. It showcases the AW77 along with several other products from the NSW line in situ. All products are modeled on subjects that live in a giant, interactive panorama. Further inspection unveils some beautiful shots of the products awesome details. We all really dug the two-color pocket zips.

The site also showcases several London influencers, curated and shot by Vice.

Memphis, Tennessee.

Population: 677,272
Climate: Humid, subtropical
Nicknames: The River City, The Bluff City, M-Town
Water Area: 15.4 sq mi
Backpacks: Awesome

Ask any great Memphian (preferably Booker T. Jones) what their city means to them and you will illicit the same response – Music and Backpacks. You can imagine our excitement then when we were presented with the opportunity to work with fūl.

Sister Act 2: Back in the Habit
Why I liked it: It has my favorite colon title.
Favorite Scene: When Lexy gets real and scratches on the blackboard to get our attention, and then we become a successful choir right before time runs out.

The Mighty Ducks
Why I liked it: HIP CHECK!
Favorite Scene: When Lexy learns puck control with eggs and then we all make frittatas.

The Goonies
Why I liked it: It makes me wish old men in my neighborhood buried treasure instead of driving around in unmarked vans.
Favorite Scene: When Lexy plays the pipe organ and sings ‘Sweet Dreams’ by the Eurythmics.

Jurassic Park
Why I liked it: I think it’s scientifically feasible.
Favorite Scene: When Lexy discovers that the dinosaurs are allergic to water, so she starts hitting glasses of water with a baseball bat and then saves the day and then she buys us beer.

Congo
Why I liked it: Talking gorillas.
Favorite Scene: When Lexy lasers the hand off of that rude gorilla. What a dick. I mean the gorilla, not Lexy.

Today’s installment in two parts.

You’re now chatting with a random stranger. Say hi!
You: Hey
You: let’s just relax
You: in this chatroom of ours
Stranger: F**K NO
Stranger: lets have a party
Stranger: !
You: Oh okay
You: What kind of party?
You: How about a party where people bring their pets
Stranger: Yeah, you’re not invited
You: Oh
Your conversational partner has disconnected.

You’re now chatting with a random stranger. Say hi!
You: Hey
You: Will YOU throw a party with me?
Stranger: OH YEAH!
Stranger: LETS PPPAAAARRTYYYYY
You: Awesome
You: So
You: What kind of party?
Stranger: Dunno… Lotsa women, not so lotsa clothes, alcohol for everyone
You: Oh wait.
You: You aren’t invited.
Stranger: WAT????? UNFAIR!
You have disconnected.