Matthew Scott

Strategist :: San Francisco office

Matthew is a Jamaican who finds his way to the San Francisco office by way of Amsterdam, Utrecht, Minneapolis and Kingston before that. As a strategist at TBG, Matthew finds himself ever-inquisitive of behaviours and why they happen. Always observing, always asking questions, the world and life itself is his focus group. With a background in rhetoric and culture (BA) Matthew has worked in design and advertising his whole career, except for that one year before the great recession where he did an international MBA – forever changing the wiring of his brain; and finally getting a real sense of what clients have to think about. His most recent position before moving to San Francisco was with Naked Communications in Amsterdam where he worked for 3 years on global communications planning for adidas and Heineken.
This passionate curiosity extends into Matthew’s personal life where he loves to attend seminars, watch movies, attend sports events… pretty much anything that puts him in the stands to observe and enjoy. He is also an avid sneakerhead, basketball player, and xbox gamer. And to round out the stats page, key interest areas: the future, post-privacy, infographics, macroeconomics, gadgets, fine tailoring, internet culture, the internet of things, aaaand the awesome™

"The main job of “advertising” online is less about messaging and more about distributing tight..."

“The main job of “advertising” online is less about messaging and more about distributing tight little bundles —even thimbles—of usefulness and value.”

10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now

"First, you buy or build your audience, then you pay to reach them and the larger network on the..."

“First, you buy or build your audience, then you pay to reach them and the larger network on the platform. The better your messages resonate, the less you have to pay, and the more you naturally grow within the ecosystem.”

Why Digital Ad Forecasts Are Irrelevant: The Future Is Not Display Ads | Advertising Age

"the interest graph rapidly creates new and dynamic social ties-so a fascinating data ecosystem..."

“the interest graph rapidly creates new and dynamic social ties-so a fascinating data ecosystem starts to evolve with the social graph as a relatively static foundation and the interest graph as a dynamic, looser and rapidly evolving network that sits on top.”

Why the interest graph is the future of social commerce

Aston Martin DBS Volante - Dragon 88 Limited Edition (by...



Aston Martin DBS Volante – Dragon 88 Limited Edition (by AstonMartin)


• purple outside, scarlet inside
• striking headrest embroidery
• piano black fascia
• intricate gold inlay
• laser etched sill plaques

"Over the past generation, in other words, US higher education went from being the main lever for..."

“Over the past generation, in other words, US higher education went from being the main lever for equality to being the laboratory in which the elite — in the broadest sense — clones itself.”

n 1: Revolt of the Elites

"The real magic here isn’t, as Game of Thrones adherents insist, the transformation of familiar..."

“The real magic here isn’t, as Game of Thrones adherents insist, the transformation of familiar fantasy into gritty, believable reality. It’s the elevation of television professionalism into something approaching art.”

Game of Thrones Season 2 Preview: Baby Dragons, Headless Heroes, and a Bloody Return to Westeros – Hollywood Prospectus Blog – Grantland

theatlantic: Infographics of the Day: U.S. Cities in 1940 vs....





theatlantic:



Infographics of the Day: U.S. Cities in 1940 vs. 2010



On April 2, the National Archives will release a treasure trove of previously unavailable records from the 1940 Census count. The U.S. Census Bureau, understandably, is pretty excited about it, and that excitement has resulted in some tantalizing infographics to whet our appetites.


See more. [Image: U.S. Census Bureau]



newsweek: barackobama: Another reason to like Obamacare. The...



newsweek:



barackobama:



Another reason to like Obamacare.



The Obama campaign is pushing hard this week—on tumblr and twitter—to win hearts and minds in advance of what now sort-of-kind-of appears to possibly be a Supreme Court ruling against the President’s individual mandate clause.