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site :: shelbymacleod.com
Shelby joined The Barbarian Group in 2006 after having been a client as both an Interactive Producer and Account Manager at Goodby, Silverstein and Partners in San Francisco. She worked on the Saturn account. We didn’t poach her, though, she was moving to Boston anyway. Honest.
At Goodby, on Saturn, She managed a $4mm online production budget, and helped develop the strategy for the redesign of Saturn.com. But that’s just one. All in all, she managed a total of 112 projects in one year while there. Good grief. Before her years at Goodby, Shelby worked as a marketing coordinator, then marketing manager, at Brine, inc, a sports manufacturer, so she knows the client side as well. She managed a budget there in excess of $1mm and managed an identity redesign. Heady stuff.
Add it all up and you have 10 years in the interactive marketing business, and an incredibly well rounded career – client, traditional advertising, and interactive. Shelby went to the University of New Hampshire for Sports marketing and Business Administration.
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