Shelby MacLeod's Barbarian Blog

Unveiling a new logo

shelby@barbariangroup.com(Shelby MacLeod) — Wed, 07 Dec 2011 04:03:22 -0500

In October of 2010, Gap debuted a new logo on its site and instantly suffered a barrage of criticism. A few days later the president of Gap tried to explain the update hoping to change the opinion of their fans. He was met with deaf ears and a few weeks later Gap went back to [...]

Social Media Hot Sheet – Week of 11-7

shelby@barbariangroup.com(Shelby MacLeod) — Tue, 15 Nov 2011 04:04:31 -0500

Thanks toÂ Noah King, Lindsey WeberÂ andÂ Jason ChanÂ for their contributions to this weekâ€™s issue. Brands as content curators The short: The need for content filtering is greater than ever as we all increasingly suffer from information overload. In a TED talk and follow-up article on Mashable, Eli Pariser spoke to the flaws of the algorithm based [...]

Social Media Hot Sheet – Week of 10-24

shelby@barbariangroup.com(Shelby MacLeod) — Sat, 29 Oct 2011 04:04:05 -0400

Thanks to Cody Shankman, Noah King, and Jason Chan for their contributions to this week’s issue. Google rolls out innovation The short: This week Google introduced 3 exciting new features to the young social network. Included in the release are “What’s Hot,” a new take on the newsfeed, “Google Ripple,” a data visualizer that shows the source of trending topics, [...]

Social Media Hot Sheet – Week of 10-17

shelby@barbariangroup.com(Shelby MacLeod) — Sat, 22 Oct 2011 04:04:11 -0400

Thanks to Cody Shankman, Noah King, Lindsey Weber and Jason Chan for their contributions to this week’s issue. Ads on WordPress.com The short: During the Web 2.0 Summit, leading digital advertiser Federated Media announced a strategic partnership with WordPress developer Automattic to help brands connect with readers across the 24 million blogs on the platform. Starting in Q1 of 2012, [...]

Social Media Hot Sheet – Week of 10-3

shelby@barbariangroup.com(Shelby MacLeod) — Sat, 08 Oct 2011 04:04:03 -0400

Thanks to Noah King and Jason Chan for their contributions to this week’s issue. Facebook releases tools to capture more fan insights The short: In conjunction with Advertising Week, Facebook released a series of tools to help brands gauge engagement with their pages and posts. Updates include a more robust Insights dashboard, a new ad unit to market individual [...]