Born in Taiwan and raised in Jordan, Zoe joins the Barbarian Group after spending 4 years at Ogilvy working on online and offline initiatives for Six Flags and UPS.

For Six Flags, Zoe managed a variety of digital campaigns from creating concepts through production via a mix of channels: online advertising, paid search, email marketing and social media. Beyond campaign development, Zoe has managed various website activities including: redesign, build, content maintenance and game development. For these initiatives, she also supervised customer research and website analyses to ensure optimal program design.

Most recently, Zoe was the account manager on UPS coordinating production of the new global campaign launch – gaining experience in the Print and TV arena – as well as handling microsite optimizations for 11 international markets.

Prior to working on the Six Flags and UPS, Zoe was part of the Ogilvy Associates Rotational Program, gaining expertise in key Agency disciplines including Digital Project Management, Account Management, Strategic Planning, Finance and Print/Traffic Production.

At TBG, Zoe works in Account Services in the New York office. She is fluent in almost five languages so try not to say anything bad about her behind her back.