The redesign of Bloomberg.com went live after almost a year of work. At first glance, the combination of Bloomberg and Barbarian might seem like an odd fit. How could the same group that created the Subservient Chicken get along with the company that keeps the financial and business worlds moving forward?

On the surface, it might not seem like we’d get along but it was actually quite awesome. Bloomberg is a dynamic, forward thinking company with a great culture and a focus on innovation. Just looking at the building and stepping into the main lobby is proof of that. They are also the world’s largest private network and one of the first providers of email to their customers. And they came to us with the type of challenges we love.

Internally, the folks at Bloomberg wanted to think about what their website would be in three to five years, and they came to us to bring what they imagined to life. Bloomberg.com delivers 500 news stories a day, aggregates content from relevant third parties and has a different global audience from the Bloomberg Terminal users. Bloomberg.com needed it’s own identity.

We started by evaluating the user experience: focusing on legibility and scanability, enhancing search, reducing the navigation and clutter and trying to improve the overall quality of the experience.

Bloomberg was really satisfied with the ideas and thinking we showed them for a future site. There was a need to bridge the gap between what we presented to them for the future and the old amber on black Bloomberg.com. So we came up with what you see today. Also as part of the process we got to collaborate closely with the marketing team at Bloomberg on the About section of the new site, helping bring the Bloomberg story to life.

All this is to say Bloomberg has been busy and so have we and we’re both excited for the outcome.