The AW77 Stories, London started when our friends at Vice came to us very excited about a project for Nike Sportswear. Nike approached Vice in hopes of coming up with an experience to showcase their rockstar products in the high-end NSW line – the AW77 series. Nike wanted something a bit different than their usual traditional sports influenced aesthetic. Something unique, something intense, something Vice + TBG.

We collaborated with Vice to come up with a immersive experience, following some of London’s hottest talent in a long panoramic view of a foggy london street. Vice recruited an all star cast to come tell the world about their experiences and lifestyles, while sporting Nike’s hottest new styles.

The Barbarian Group took these stories and laid them out in a seamless environment in which users can flip back and forth between detail views, videos, and the main experience without diving down levels and levels in hierarchy like most product gallery experiences. It’s all there, ready to discover, in a new engaging way.