Samsung Tweet Wrap from Barbarian Group on Vimeo.
Samsung “Boosted” was a trio of online mini-campaigns with the aim of promoting the Samsung RF510 laptop, which includes an Intel i5 core processor with “turbo boost.” The idea was to “boost” different aspects of individuals’ lives, especially in time for the holidays. This campaign was exciting for us both because it stepped beyond the norm of Samsung’s day to day product-focused advertising and because it leveraged social and earned media to increase the client’s real sales.
Tweet Wrap
Our first boost was tweet wrap – holiday wrapping paper customized with tweets. That was the simple idea behind “Tweet Wrap,” the holiday hit we created for Samsung. And when your tweets get boosted, they appear on customized wrapping paper that you can use to wrap gifts for that special web savvy someone. The site experience was extremely simple. Choose a pattern, pick a twitter address, or a search of key terms on twitter, and your tweet wrap is instantly created. We gave away the first 3,000 rolls for free and after then users could order rolls of their tweet wrap for around $10.
Our first boost was tweet wrap – holiday wrapping paper customized with tweets. That was the simple idea behind “Tweet Wrap,” the holiday hit we created for Samsung. And when your tweets get boosted, they appear on customized wrapping paper that you can use to wrap gifts for that special web savvy someone. The site experience was extremely simple. Choose a pattern, pick a twitter address, or a search of key terms on twitter, and your tweet wrap is instantly created. We gave away the first 3,000 rolls for free and after then users could order rolls of their tweet wrap for around $10.
The early December launch of the site coincided with the audience getting excited about the holidays, and the site went viral almost immediately. The free rolls were gone in less than a day. The site garnered mentions on dozens of influential blogs, including Time Magazine Techland and Mashable, and was featured in the offline press on CNBC, Canada’s Globe and Mail and U.K.’s Metro.
Discount Dash
The third and final boost, Discount Dash, was a campaign that utilized Twitter to increase product sales. For one week, people followed the Boosted Twitter team to collect promo codes and unlock discounts for select Samsung products by two online retailers.
The third and final boost, Discount Dash, was a campaign that utilized Twitter to increase product sales. For one week, people followed the Boosted Twitter team to collect promo codes and unlock discounts for select Samsung products by two online retailers.
Your Mom’s Computer
There is always one “tech” person in the family who teaches mom how to use the computer and deals with the old machine. This was our target audience, and we wanted to boost their moms’ computers. Your Mom’s Computer was a Facebook based campaign that asked participants to submit pictures of mom’s outdated computer set-up for a chance to win weekly holiday prizes or be one of the three final winners at the end of the campaign.
There is always one “tech” person in the family who teaches mom how to use the computer and deals with the old machine. This was our target audience, and we wanted to boost their moms’ computers. Your Mom’s Computer was a Facebook based campaign that asked participants to submit pictures of mom’s outdated computer set-up for a chance to win weekly holiday prizes or be one of the three final winners at the end of the campaign.
