Transparency. One fascinating aspect of Internet culture. Anything could go public at any time and it’s often hilarious.

Sometimes, of course, it causes problems. Anomaly, good friends of ours, wrote an exaggerated casting brief for its client ESPN based on college stereotypes that was leaked to the Web. Their client caught wind if it (clients rarely see casting specs) and had to cancel the shoot. Yikes. The brief was slightly offensive (although I have seen much worse), sure. I just hope it doesn’t jeopardize Anomaly’s relationship with ESPN. I am sure next time they write a casting brief they will think twice. Maybe they should anyway. But what’s interesting to consider, more generally, is the impact on behavior when normally private things can so easily go public.

Are people going to change what they do in their private life because it can so easily go public? It’ll be interesting to see.