One Laptop Per Child

One Laptop Per Child is having the special “Give one. Get one.” campaign back this year and doing is better than ever! It’s just begun, and already Tom Brady has dontated 1,500 laptops, and accessory sites like ILoveMyXO.com have been born. We teamed up with TAXI to help with the OLPC digital campaign for the little green machines.
Amazon has become the e-commerce platform for the laptops, and is extending the reach well beyond the US to 40 + countries, which is extremely impressive and we’re very proud of. The Barbarian Group took on the storefront as an opportunity to push what is possible within Amazon, so we created a unique, fully branded experience, that never been done before in Amazon, including images and video. Check it out amazon.com/XO, and don’t forget to support.
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