Snuggie dominance in a down market
I, like many others, am completely fascinated with the Snuggie explosion (and in a bigger sense, infomercials, see: SlapChop. In three months, there were 4 million Snuggies sold, a waiting list, and cults forming because of an extra large fleece blanket with sleeves.
Besides the ridiculous sales numbers, and the free book light, the Snuggie has developed a huge following on the web…I regularly (almost daily) see posts about Snuggies on Facebook. It’s fanatical. Rick Astley even gets Snuggied.
I was curious about these little blankets and decided to order one for my fiance but was actually warned (again, on Facebook) that I need to be careful that it doesn’t fully devour her since the Snuggie is only snug on somebody 7 feet tall. I am officially addicted and can’t wait for it to arrive – hopefully it arrives before winter is over.
In the meantime, here is my top 6 list of infomercials:
6. Ginsu, because sharp things kick ass
5. Ronco Showtime Rotisserie – Just set it and forget it
4. Freedom Rock series, Is that freedom Rock? Yeah…Well turn it up! (Thanks Gatti)
3. Magic Bullet, because the last thing you want to hear when you’re hung over is a blender
2. Life Call, because “I’ve fallen and I can’t get up!” + Mrs. Fletcher was awesome (Note that the line is now trademarked and used by Life Alert, a different company from Life Call)
1. SlapChop – Stop having a boring tuna. Stop having a boring life.
5. Ronco Showtime Rotisserie – Just set it and forget it
4. Freedom Rock series, Is that freedom Rock? Yeah…Well turn it up! (Thanks Gatti)
3. Magic Bullet, because the last thing you want to hear when you’re hung over is a blender
2. Life Call, because “I’ve fallen and I can’t get up!” + Mrs. Fletcher was awesome (Note that the line is now trademarked and used by Life Alert, a different company from Life Call)
1. SlapChop – Stop having a boring tuna. Stop having a boring life.
0 comments