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Viral Litter

posted by Bruce Winterton
Bruce Winterton
Bruce Winterton

Partner, President : Boston

topics: Entertainment, Video, Brands, Internet Culture, and Media Planning

on February 25, 2009 at 11:31 AM
filed under: Viral Marketing
Boston Globe Article yesterday about viral marketing and promotion and the need, or lack thereof, to pull down a site after its initial launch. The best bit, of course, is a reference to our Subservient Chicken as the “granddaddy of the genre.” Ha. Kudos to Burger King for keeping it up.
The most interesting part of the article is the suggestion that the internet is becoming littered with remnants of past web campaigns. I kinda like that notion. Viral campaign pollution. Someone should make a bot that cleans it all up, like in Wall-E.

3 comments

I think it's awesome. It's like all the dead satellites in orbit, without the looming danger.

I mean, I suppose if one day the UN was like "OMG WE NEED THE SUBSERVIENTCHICKEN.COM DOMAIN NAME FOR WORLD PEACE" I'd advocate that they give it to them, but otherwise it's not like it's taking up valuable real estate.

Also, it still gets traffic (http://siteanalytics.compete.com/subservientchicken.com/?metric=uv) so why turn it off?
dude i just realized that subservient chicken is the fourth google result for the word "chicken". woah
On February 28, 2009 at 06:30 PM, Bruce Winterton wrote:
15K/mo. Four years later. That's pretty awesome. Analytics rule!