In celebration of March Madness we helped our friends at Sheraton out with a little site they called the NCAA Challenge. The goal here was to give friends the opportunity to face off against one another by picking the teams they’d be rooting for throughout the tournament and then allowing them to name their terms- choose a little something they’d be willing to do if their teams lose. Maybe it’s doing a few cheerleader moves in favor of the winning team, maybe it’s doing your opponent’s laundry. Whatever you think is worth the risk.

We built the site using Facebook Connect, allowing us to use both Facebook’s authentication and friend network as the foundation for bringing fans together and spreading the word. Oh, and of course, making the humiliation of defeat plain and clear from your news feed. Because really, what’s the point of winning if nobody hears about it?

So check out sheraton.com/ncaa to get in on the action. But do so soon; the games, they are a’playin.