Just read a gloriously clear, detailed explanation of everything that’s broken with banner production and media buys these days over on Gigantico, and of course once again I found myself leaving too long of a comment. I have to stop doing that. Anyway, you should totally read their post if you’re at all involved in the buying, selling, placing or production of display media.

My comment dealt more with the second part of his post, about the broken relationship between digital media agencies and digital creative agencies, but I do think I should probably also mention that in terms of Gigantico’s (very convincing) argument about new display units and download sizes, the IAB is starting to tackle that, and Noah and Jen over here are on the agency advisory committee, so at least that part is getting tackled. Or starting to.