The (Not) Happening
Bruce Winterton
Partner, President : Boston
topics: Mobile, Entrepreneurship, Entertainment, Brands, and Content Strategy
filed under: Entertainment, Internet Culture, and Viral Marketing
http://tbg.cm/grHgxA
Watched The Happening today for 20 minutes. My wife Caroline had not seen it and I had told her how absolutely terrible (and irresponsible, because of the suicides) it is and she was mildly curious. So, we caught it midway on Showtime. It started with the so-bad-it’s-funny scene where Mark Wahlberg talks to the plastic plant. Here’s a clip of it. Oops, Twentieth Century Fox pulled all uses of this clip for copyright reasons. Why? What’s wrong with these people? When will Hollywood learn that YouTube and all of its friends (like, in this case, reddit) are EXCELLENT promotional mediums for copyrighted content? No one is going to watch an entire movie for free on YouTube but people will certainly watch a bunch of scenes from a movie for free on YouTube/friends and then, more interested than before, would be more likely to watch the ENTIRE MOVIE in the theater, or on DVD, or on Showtime. Right?
When I make my movie (I am writing an excellent horror movie with Caroline) I will release almost every scene on the Internet ahead of time and then people will want to see it all put together on a glorious big screen. Done.
1 comment
its really good to see when you will going to publish your own horror story.
I wish that you come with a creative movies as well,
Any how I think that the You Tube worked or used as a good promotional network through which one can send the trailor and promotional campaigns,so that millions of customer can see and get aware that what is coming up to our way.without proper marketing how one can expect success,
Mass marketing specailly in the entertainment industry pays alot