CNN Shirts!
Philip Stockton
Creative Director : New York
topics: Video, Creativity, Flash, Design, and Art Direction
filed under: Viral Marketing and Internet Culture
http://tbg.cm/fzVVm2
Over the past few months we have been hard at work with one of our zanier ideas yet…a celebration of sorts, with our friends over at CNN.
And not just any celebration of course—this one is all about the news—and pretty much all the headlines that are fit to print… on a T-shirt.
And not just any celebration of course—this one is all about the news—and pretty much all the headlines that are fit to print… on a T-shirt.
We got really excited when CNN asked us to help them help people uncover the newly reorganized and video rich CNN.com. They came to us looking for a fun way to get the word out and we decided what better way to turn “I just saw it on CNN.com” into a phenomenon than on a T-shirt.
The premise is simple- we added a tiny little T-shirt icon next to the headlines on the front page. Click on the T-shirt and you are taken through a seamless shirt ordering experience where you can have your favorite headline turned into a shirt (gray, white or the currently most popular black) unique to you with a custom time-stamp—all for just $19.99 including shipping!
Some of our favorites so far have included: “Weird fish leave sea, spawn on beach,” “Prince drops copter in galpal’s yard”
Sound fun? Sound crazy? Don’t believe us? Check it out for yourself and help get the word out. There will be new shirts on cnn.com every day. Heck you might even find a headline you can’t live without too!
4 comments
--Tom
Too bad this last-minute marketing-deadline travesty of an idea led you guys to reaffirm the delusion you maintain of being Internet "phenoms". Phenomenons happen, they're not marketed and forced, even an evolutionary-backward MySpace user can tell you that.
Now where did I put my "60,000 people die in China earthquake" tee?