Memphis, Tennessee.

Population: 677,272
Climate: Humid, subtropical
Nicknames: The River City, The Bluff City, M-Town
Water Area: 15.4 sq mi
Backpacks: Awesome

Ask any great Memphian (preferably Booker T. Jones) what their city means to them and you will illicit the same response – Music and Backpacks. You can imagine our excitement then when we were presented with the opportunity to work with fūl.

Fūl specializes in bags, backpacks and travel gear, and they are real serious about it. Their inspiration? Music. Good Music. We are talking Memphis here after all.

So here we are. The new fūl.com. A place for a great line of products and the culture that inspires them to live together harmoniously. That was a music reference, not bad right? Do take a look, browse the bags, read their blog and get a small slice of the inspiration that goes into making this awesome product. Also buy one.