Indeed, I think generations to come will look back upon this article and say, "Yes, it was then, June 17, 2009 that the Rick Webb set us upon the straight social media path." The only thing I think that would've improved it, though, is if you'd left it all implicit and not mentioned Twitter in the title.

P.s. can you seriously dream of a future where companies don't spend money on research? If so, don't wake me up.