Real-Time Conversations Hasten Social CRM :bq. During one flight, a woman who just graduated medical school to become a doctor, had tweeted her excitement about graduating and also flying @virginamerica. Instead of simply responding with a congratulatory Tweet, Porter and her team retweeted and asked someone on the flight to buy her a drink (the benefits of offering inflight wifi). To her surprise, Porter triggered an immediate response, “Row 11 is going to buy her a drink.” And, to her further astonishment, the person who sent that Tweet was live in the audience at the Real-Time stream event. Alexia Tsotsis, tech writer at the LA Weekly, shouted from the first row, “That was me!” Everyone in the audience was a witness to a vivid demonstration of how interaction online extends into real world experiences.