This is the reason...
...even a really beautiful, ingenious, powerful ad (of which there are a lot) can never be any kind of real art: an ad has no status as gift, i.e. it’s never really for the person it’s directed at.
- David Foster Wallace, A Supposedly Fun Thing I’ll Never Do Again
Not sure about this – neither the qualification that art has to be created without any personal or outside interest in gain, nor the idea that this self- or third-party-interest precludes the ability of something created to also be a gift.
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