SPOILER ALERT: You can always improve on something great!

We’re now in our third year of The Barbarian Group’s collaboration with Kashi. We’re calling this release a refresh rather than a redesign. To clarify, think about the project as a house. When you do a redesign, it’s like tearing down a home to its foundation and starting fresh. That’s not what was needed here, for our foundation was already stable, our website was already successful. Think of this release like remodeling a kitchen, it’s an improvement of what was working, and an optimization of what wasn’t. So we put on our thinking caps and many months later, we’ve surprised ourselves yet again!

The countless improvements to the site are too many to list, but some of our favorites include: a redesigned navigation system, a dynamic footer showing the current community activity, a vastly improved commenting system, a simplified sign up and log in system, an improved look and feel, and of course, a ton of IA and UX refinements. And that’s just what the user see’s. The site is faster, more enjoyable, easier to use, and most importantly, easier to find what you are looking for and more likely to discover things you didn’t know were here. On top of this, we are already working on a number awesome super secret features and updates to be launched soon, so stay tuned for those in the coming months!

We love this client, and we hope you enjoy the site!