Rick - Interesting piece. As a long time "traditional" producer it is clear that a different skill set is needed to work on digital projects - as you state: the tech, where it lives, how it works, etc. And the getting there from here can be the proverbial Catch-22.
But, the idea that the traditional producer's role was (or is) to simply shop vendors and manage time and money speaks only to agencies that perceive producers as project managers or facilitators. A good producer not only manages the financial and timing aspects of the job, but has creative input from preproduction through post. The best executed work is always the outcome of creative collaboration from everyone on the team - producer included.

@ Susan - To be honest, i have no idea what a traditional producer does, as I've never worked in traditional. Well, not in advertising, though (I come from a design background). But that does sound about right, and I'd say that is true of both! I didn't mean to imply otherwise. Thanks for your comment!

Hi - this isn't the best place for a question on plainview, but here goes... Is there a way to hide the scrollbar during a lightbox-type popup? if you look at the examples on highslide.com or http://www.huddletogether.com/projects/lightbox/ you'll see what I mean. I really wanted to use plainview to show a slideshow like this and that scrollbar is a problem.

And I just realized that the scroll bar doesn't go away in Firefox either... I guess I never noticed as I wasn't trying to be full screen...