YouTube came to the Barbarians looking for ways to get more creatives thinking about YouTube as a platform for their campaigns.

Rollerskating babies, dancing eyebrows, LED sheep, people jumping into their own pants, GHOSTS…. when they hit they hit.
But what about that video with 567 hits that was supposed to be the next Sneezing Panda? What went wrong?

Show & Tell is dedicated to the best creative marketing examples on YouTube. It’s part of an ongoing partnership with the Art Directors Club, who have handpicked the best examples of: Brand Channels, Interactive Video, Homepage Ads, and Viral Hits.

In tandem we’ve created a film kicking off each category. Each film is based on a ‘car’, that leaves traditional media in search of a better life on YouTube. We directed the films and created some pretty awesome miniature worlds to travel through. There’s a yeti involved.

This is really exciting, as the examples for each category will grow, and become a better creative resource for whats possible on YouTube.

To start things up, YouTube and the Art Directors Club held an awesome pre-launch event to kick off their exciting partnership. Benjamin, Lexi, and Kevin went to check it out. Danielle Sacks of Fast Company hosted four panelists. Each went over how they used YouTube’s features to create some really unique and compelling creative marketing experiences. It was really great to see the amazing work and hear the thinking behind it. They showed and they told.

The Brand Channel

The discussion panel fielding the audience’s questions.

They set up displays around the space for each content category of the channel. Walking around was like a fun trip down YouTube memory lane with a few unfamiliar surprises.

We made our mark with a signature Barbarian “SICK!” sticker, hand-drawn in this case.

Kevin (middle) was the Barbarian technical lead for the project. He was excited to finally hang out with Ryan Morales (left) and Marc Sabec (right) from the YouTube team that he had worked with over the last several months. He’s even more excited to see the channel finally go live.