Turns out the following rule is better for both the google bots and usability. Obvious to the cool kids, but good post-fodder for clients and the uninitiated.

p. …stop using words like Products, Solutions, and Clients and start using words that actually describe what you offer…

Jared Spool talks about a coleuge’s research into the ever present and ambiguous navigation labels products, services, and the like. Might as well say “stuff.”

(via BrainSparks)