Hi everyone,

Check out Benjamin being interviewed at Cannes this year for AOL Advertising’s ‘Voices’, a series profiling industry leaders and their thoughts around marketing and creativity. Here Benjamin talks about TBG and offers insight in to social media, marketing and…The Internet.

And here’s an excerpt of Benjamin’s latest column for Adweek, ‘Take A Walk on the Client Side’:

It’s hard to sell a client new ideas—especially digital ones. While I’m sure selling traditional ideas isn’t easy either, at least the medium is consistent.

In the digital world, things change so quickly that anything innovative can be vastly, categorically different from one thing to the next. And while new ideas are hard enough to pull off on a regular basis on the creative/agency side, it’s important to remember that it can sometimes be an even taller order for clients.

Click here for the full article.