Hello! Today we are ridiculously excited to announce that Colin Nagy has joined The Barbarian Group as our first Executive Director of Earned Media. Colin joins us most recently from the MDC-backed Attention, where he was a partner.

Not too long ago, our friend Brian Morrissey over at AdWeek wrote a longish article about digital agencies expanding into the reams of earned media and PR, and it started out with some quotes from me. We said then we were looking to hire earned media specialists, and getting Colin to head those efforts is a real stroke of luck for us.

Many earned media services we have offered, in the past, in an ad hoc fashion. We are now looking to formalize that and bring in some expertise not just in earned media tactics (which we’ve been handy at already, given our history of viral marketing on the web), but also experience in departmental organization, communicating with clients and fostering the discipline throughout our company. With Colin joining us today we are formalizing our earned media offerings into their own department.

So join me in welcoming Colin on his first day, and if you have any social media or PR assignments, give us a call! ;)