The GE Show
About a year-and-a-half ago we set out on an adventure with General Electric. Over the course of a few months we explored GE and blogged our observations and ideas. As we explored the different business units we started to realize that one of the things that ties GE together is that everyone works on problems that touch a lot of people but can be so large or abstract that it’s hard for even nerds like us to really comprehend the scale of what they are up to. It’s pretty hard to get your head around trillion dollar infrastructure projects, but it is really interesting, and its really important, and as we dug in, we started thinking about a new context to talk about this stuff.
While we were on the road we spent a bunch of time batting around ideas for how to solve this problem. One of the thoughts we had was to launch a “show’ for GE that explained the big problems they were out there tackling. Slowly, as we added more meat to the bones, what has become The GE Show began to emerge.
When we were thinking about a show we knew that we weren’t interested in doing it the way everyone else does (take what would be 30 minutes and fit on the big screen and make it three minutes in a small box). We spent a lot of time thinking about how to make a truly web-native show, creating modules with various types of interaction, in place of the segments that normally make up TV shows.
It’s with that approach that we’re super excited to announce the first episode of The GE Show is live and on the web. Our first episode tackles the world of healthcare, specifically hospitals, helping to illustrate the size, scale and complexity of these incredibly important institutions. The episode is made up of five different modules which take you from introducing the problem with an infographic to a game that helps show just how hard it is to allocate resources inside a hospital to a video segment that shows off some of work GE is doing in the space.
We’re hoping to launch a new episode every few weeks, with our next installment covering electric vehicles, so make sure to subscribe to stay updated when new ones come out (you’ll notice the button in the upper right corner on the episode). Awesome.
Oh, and should you be so inclined, here’s an embedded version of the game to give you a sense of what we’re talking about before you go watch the whole episode:
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