Samsung wanted to boost sales of its RF510 laptop this holiday season in a fun and innovative way that leveraged social media. Our answer was the BOOSTED program. BOOSTED is composed of a trio of online mini-campaigns inspired by the turbo boost technology of the Intel processor that comes in the laptop.

The idea is simple. The holiday season can be so hectic, so everyone deserves a little boost and Samsung can give it to you.

Tweet Wrap is a site where a user can create their own wrapping paper that they customize with tweets. It’s a fun way to bring social media into the real world and give the user a customized experience that they will share on, and off line. It doesn’t stop there, the user can wrap their present and submit a picture of it to the Tweet Wrap Facebook tab where it will be judged on originality and can possibly win some great prizes from Samsung.

This is really exciting for us because this is something that steps beyond the norm of Samsung’s day to day product-focused advertising.

So perplex your parents and amuse your friends with your tweet wrapped gifts and keep your eyes open for more to come from Samsung BOOSTED.