Twitters influence on Television

I’ve found myself watching more event-TV lately, and I can’t help but think that Twitter is a big reason why… With so much happening with trending events… you start to feel like you’re missing out if you aren’t watching. Right?
Not only am I watching, but I’m paying attention, sometimes rewinding, and looking for things to happen once I realize that we’re a few seconds behind on the DVR.
I don’t remember the last time I watched the Grammy’s... But tonight’s show had me hooked. I followed along with my computer and participated in the conversation. For the first time the event felt big… and like I was part of the action (not really, but it felt like more of an interactive experience than just a viewing passively).
An hour after the show and all of the top ten trending topics are related to the Grammys. It should be interesting to see if like the Super Bowl, this is one of the most watched Grammys ever.
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