Keep It Like A Secret
Everyone loves to be a part of something exclusive. Facebook started that way, and so did Gilt.com. Being a part of something that others don’t know about or have access to is hard wired into our brains.
New York is full of bars with no signs, or secret rooms where you enter into a phone booth just so you can drink somewhere apart from the masses. Then there’s that whole trend of underground restaurants.
The web has seen it’s share of secret illegal places like the incredible Oink Music Community or the late bit torrent site Karmageddon who specialized in the most amazing rare and out of print films and videos.
Nike ID and Bathing Ape were able to create lots of excitement a few years ago with their secret exclusivity. Now with the influx of Groupon, Home run, and Living Social we are seeing e-commerce embrace the secret back room deal.
I think we’ll see the trend move into Social Networking where there are barriers to entry and the sites provides access to relationships otherwise unobtainable through traditional means.
Where else online will we see velvet ropes and e-exclusivity?
0 comments