Like us, you’ve probably heard those words before. Did you ever wonder what “Seven Whole Grains on a Mission” really means? What are these seven whole grains? What’s the mission? Can grains even go on a mission?

In 2009, Kashi asked us to create an immersive and engaging experience to tell their 7WGOAM story—what these grains are, how they work together, and introduce their grain sourcing map, where you can see where their grains are grown. Along with doing all of these things, this experience also had to express the spirit of Kashi and its people. It took us a couple of years, but we’re very happy and proud to announce that we’ve finally launched Seven Whole Grains on a Mission.

We think it does everything it’s supposed to do, with a little smidge of TLC thrown in.