GroupMeh Wrap-Up Stats
filed under: Social Media and Viral Marketing
http://tbg.cm/gpIsDJ
Despite being a site about apathy, we’ve all had a few good laughs about groupmeh.com. Upon launching last week, the site initially received a torrent of traffic as it circulated through blogs and Twitter, but now the rate of site visits has slowed down to a trickle. Here are some final stats on the site’s traffic over the last ten days:
22,668 Page Views
20,800 Site Visits
19,385 Unique Visitors
Of the 19K site visitors, 2,154 people tried to sign up for the fake service. This equates to an impressive 11.1% sign up rate. Though the real gems were the “reasons for joining” that were submitted as part of the sign up form. Below are some of my favorites.
- Watching all the overachievers I went to college with on Facebook is killing me
- i ate a stick of butter in a hot dog bun yesterday to drown out my feelings of desperation
- First I stopped smoking. Then I stopped drinking. Soon after that I stopped thinking, and finally I stopped dreaming. I just sit here all day on the internet, waiting for God to slap me in the face.
- I need another online quasi-social interaction site that I can ignore for months on end.
- My girlfriend just dumped me. She’s my boss too, so I’m probably going to get fired.
Beyond a quick laugh, groupmeh offered some great lessons on viral marketing, community management, and engagement of disaffected users. It was a lot of fun to make the site and was thrilling to watch its popularity spread. I hope you enjoyed it as much as we did!
