Have you ever wanted to see how something you used, something you liked or shared, spread around the world as it went from person to person? We did.

We had the privilege of working with Mozilla to launch their first ever mobile browser: Firefox for Android. We needed something compelling, global, beautiful, slightly addictive, and well, mobile, to spread the word.

We concepted and designed and The Little Workshop built Spark, a sharing game that celebrates the release of Firefox’s first mobile browser, as much as it celebrates the global community for whom it was designed. Sign up to get your own virtual “Spark” and then pass it to your social network to watch it change, grow and travel around the world.

Real-time visualizations of your personal statistics show you how far your Spark has traveled. And as you play, you can choose to meet challenges, which provide the opportunity to earn over forty virtual badges. Even secret ones reserved for only the most creative shares. Earth sandwich, anyone?

The real fun comes in being a part of something larger than yourself. A colorful interactive global data visualization of the full community’s progress allows you to watch Spark spread throughout the world.

The Spark site is a robust mobile site with an accompanying browser site. While the Firefox mobile browser is only available for Android phones, Spark is for everybody. Log in on your preferred mobile device or browser and start a Spark. Check it out here: http://spark.mozilla.org