while i'm glad people are beginning to realize the power of the internet culture, i don't disagree with the "curmudgeonly insights of the jaded" in that adbusters article necessarily.

but i don't think that the hipsterdom they're talking about is anything new - it's always been there, the people who want to be into something cause it's the cool thing to do, and not because they're generally interested in whatever they're trying to be a part of. those "poseurs" will always exist.

also LOL @ "speckle of fashion-conscious twentysomethings hanging about and sporting a number of predictable stylistic trademarks: skinny jeans, cotton spandex leggings, fixed-gear bikes, vintage flannel, fake eyeglasses and a keffiyeh."

the odd thing is that the gartner numbers aren't anywhere near on par with the Forrester Groundswell numbers... Granted, Forrester is looking at the whole population and not just "Generation V", but I find it amazing that Gartner says that:
<blockquote>Up to 3% will be creators, providing original content. They can be advocates that promote products and services.</blockquote>
When the Groundswell study found the Creators group to be 8% at the lowest and 38% at the highest in the countries they studied. http://www.forrester.com/Groundswell/profile_tool.html
Makes me think that the Gartner folks are making stuff up to try and look like they know as much about what they are saying as the Forrester folks.
Just my 2¢, but it does seem a bit absurd to define a new group and provide a bunch of fuzzy figures...

Obviously like a normal generation V member, I don't read fine print any longer and ignored the "HTML is not allowed" message... or I wouldn't have blockquoted...