Most infographics don’t get me excited anymore, but this one is different. As we continue to argue the effectiveness and relevance of communities, hunch is doing something more meaningful: figuring out how people think. Study after study tend to show that we rank advice as the highest motivator during decision making… but friends don’t always give the right advice.

Hunch uses community the way we should all be using community, by understanding the relationship between certain choices… and then… offering custom scenarios as individuals input their own data. It is the same idea with Amazon and Netflix, but I’m ready to see this expand beyond retail… sort of.

The other place I’m seeing this happen A LOT is with news and search. And this can be bad. With so much content created each day, it is easy to find an opinion that supports your own specific ideological mindset… Meaning that optimized news will only reinforce your own personal viewpoints rather than offering an something objective. It may be what people want or like at the time, but it doesn’t really help society at large, right?