Celebrate the anniversary of Title IX the Barbarian way — on the web! We’re proud to announce the completion of several projects for the Women’s Sports Foundation — an awesome non-profit founded by Billie Jean King dedicated to improving the lives of girls and women through sports and physical activity.

First up, the new Women’s Sports Foundation (WSF) website. We gave them a full overhaul and redesign that began with a deep analysis of over 1500 pages of content they had on their old site. We restructured and redesigned with all this amazing content in mind — to keep it organized; to make it accessible & easy to find; and to present it in a way that invites reading and deeper exploration.

Our graphic design process pulled from a variety of influences to create a look that is uniquely WSF. We looked at old overprinted posters and sports ephemera, the structure of tennis courts and other playing fields, and the WSF itself: its current branding, attitude and athletes. We tied it all together with a strong color palette, tight typographical attention to detail and a large pool of killer sports photography. The result is a modern web design that feels super active and highly engaging — much like the women of the WSF.

Over fifteen unique content templates were created to visually mix things up as you navigate deeper through the site and to suit the wide range of audiences that WSF serves: everyone from pro athletes to high-end donors to academic researchers to young women and parents looking for support to anyone who cares about keeping sports and fitness opportunities accessible to girls and women at any level of play. These templates are all fully modular and easily updated through a CMS — so the WSF can keep their content fresh and promote a new item across their website with just a few clicks.

The S.H.E. Network (sports, health and education — get it?) website is designated as a space where young female athletes from around the world can connect and learn from each other. Keep an eye on that url for good things to come.

We also created a series of seven videos to help introduce the Women’s Sports Foundation’s fresh look and to help them promote their services and programs on their website and on their Facebook page. These 1-2 minute high-tempo videos will introduce you to the Foundation, the meaning of Title IX and a range of heroic female athletes from a variety of awe-inspiring sports. (Now who’s up for some aerial skiing?)

Speaking of Facebook, we also gave the WSF’s Facebook profile a little facelift, and helped them with the design of their Get Your Game On() campaign — a social media-based awareness campaign to help get the word out about Title IX and to encourage the next generation to take notice and show their support.

It’s always awesome to work with people who are working to make the world a better place. We’re incredibly proud to have taken part in projects that will assist the Women’s Sports Foundation in achieving its admirable mission.