So you know how TBG is known for creating cool stuff for the internet? Well did you know that sometimes we also make cool stuff not for the internet but FROM the internet?

Enter a fun little project we just completed, stationed at the Hudson Hotel in NYC…

For New York’s Spring 2012 Fashion Week, Morgans Hotel Group wanted to change up what they normally do in Hudson Hall, their dining hall that looks over 57th Street on one side and into their ivy covered Private Park on another. Instead of the showing the usual music videos and sporting events, they wanted to fill the space with something that was relevant to the fashionistas and fashion bloggers that would be hanging in the hall during their stay for the event. As soon as we saw the space, with walls are composed of a continuous Mondrian-esque mosaic of frames, we knew what we wanted to do. It served as a perfect canvas for displaying real-time images and quotes from popular fashion week blogs, and a perfect way to showcase Morgans’ partnership with Tumblr.

Using Tumblr’s API to pull text and images, and Flash to display it all, we created a series of files that can be matched up with the existing projection system. The content prior to the installation took up large areas on the walls of the hall, but our designs aimed to use the beauty of the frame compositions to fit the content perfectly inside each and every frame. The design is displayed in blocks of text, images and patterns that mimic Morgans’ branding to keep it looking fresh and modern, and to keep the walls ever-changing, the content is refreshed through transitions while the installation updates with new text and images as they are entered into Tumblr.

Morgans liked the idea so much that they asked us to find a way to have it live beyond Fashion Week, so we made the design diverse enough to work with other special events or everyday happenings that they might want to showcase.

The installation is now live and can be seen during dining hours. So next time you’re in the Hudson Hotel, head down to Hudson Hall, grab some food and enjoy the installation.

The Hudson Hotel is located at 356 West 58th Street (at 9th Ave) in NYC.