What’s in Your Portfolio?
Frank Marquardt
Director of Content Strategy : San Francisco
topics:
filed under: Content Strategy
http://tbg.cm/nwYNgF
San Francisco Bay Area content strategists converged at the headquarters of Suite Seven in downtown Oakland to talk about their portfolios last night at one of our periodic Meetups.
Learnings? Well, most of us don’t have an online portfolio. A few of us don’t even have a website.
A quick review of content strategists who do have websites shows that those without a an online portfolio are hardly in the minority. What online content strategist sites do offer on their sites are examples of their thinking, usually through a blog, case studies and SlideShare presentations.
- Erin Scime’s calls dopeData her “Content strategy ideas & portfolio,” but I see a lot more ideas (and good ones) than portfolio
- Margot Bloomstein’s homepage for Appropriate, her brand and content strategy consultancy, offers links to her SlideShare presentations and Twitter feed, but no other details on her projects
- Bay Area local CC Holland offers a section on “What I Do” along with a blog
- Clinton Forry shares about Coke Fiends and offers helpful tips for staying out of prison, but I don’t see a portfolio, just good ideas
Conclusions? Content strategists work in the realm of ideas. It’s not that we don’t need a portfolio—project examples are critical to communicating what it is we do—but our profiles tend to be made and tended through the quality of our thinking. Which seems only right, given that’s the output that informs our deliverables.
