The Storyworld Conference included some awesome examples of transmedia in action—immersive, multiplatform story experiences that make viewers into participants. Here are some examples:

Intel and Toshiba teamed up for The Inside Experience for the release of the Toshiba Satellite P775 laptop, in which a 20-something woman finds herself locked in a room and doesn’t know how she got there. Her only tool for getting out is a laptop with a link to the outside world—so she posts to Facebook, Twitter, and YouTube to solicit help. The story garnered some 7 million interactions and a top-trending story on Twitter—showing the ability of a well-crafted transmedia story to engage people.

Pandemic 1.0, Lance Weiler’s transmedia experience that united film, mobile, props, social gaming, and data visualization at this year’s Sundance film festival, included a Mission Control center where those engaged in the came could find out whether or not they were infected.

Conspiracy for Good, described by creator Tim Kring as “a move where you can be the hero and impact the outcome of the story for the better,” played on websites, mobile devices, live meet-ups in London, and a village in Eastern Zambia. The transmedia experience involved joining a secret society dedicated to good causes.

MTV’s Valemont, sponsored by Verizon, a university for vampires, was a series of two-and-half minute videos that played during the commercial time preceding MTV’s popular The Hills and The City. The story tracked a woman trying to find her lost brother, using only his cell phone, and included exclusive content for Verizon subscribers and blogs by the characters. People could replicate the video experience online by applying to the college, getting their own virtual Verizon phone, and receiving info from other characters that filled in the backstory.