What’s your role at TBG?
Group Director of Earned Media

Uh, cool, what does that mean?
With the help of Sergeant Nagy, I oversee a team of wizards as they work to build social and paid media solutions for our clients.
Our group works hand-in-hand with strategy, UX, creative and development to come up with ideas that the Internet will love and we ensure that those ideas will spread using a combination of social, owned and earned media.

How’d you end up as the Group Director of Earned Media?
Throughout my entire career I have always enjoyed figuring out how shit works.
At my first job, on the client side, I launched the brand’s first website and dabbled in enough HTML to learn how to send their monthly eNewsletters.

When I joined Goodby, Silverstein & Partners, “Interactive” was a new department and only about 4 people deep so I ended up being responsible for all sorts of “new media” stuff. I’m still emotionally scarred by the time I had to figure out how to traffic Rich Media banners through Starcom’s system. This was before you could email over a zip file and be done with it. I actually had to load SWF files to an online system and link them together so that the banner functioned as designed. Ugh.

When I arrived at TBG I was tasked with helping the company figure out what role account management should play in the company. I did that for a few months but then we won Kashi and I became dedicated to 7 Whole Grains. 2 redesigns and 3 years later I decided it was time for something meatier (haha, get it?) and joined Colin to help set up the Earned Media department. I’ve had a blast in the last year growing this department and figuring out how social media shit works.

How’d you arrive at TBG? (and no, we’re not talking transport)
I became a fangirl in 2004 after working with TBG on banners for Saturn. They were fun to work with but at the same time drove me nuts because they kept talking about how they were going to hide easter eggs, like cans of beers, in the banners.

I worked with them on 5 more projects after that, including the redesign of Saturn.com. In 2006 I decided it was time to turn this crush into a romance and moved to Boston to become a full-fledged Barbarian.

Who’s your main sidekick when it comes to getting the job done?
There are so many it pains me to have to single out just a few.
If I am developing a social strategy for a brand, then I couldn’t live without Sadia Latifi. Content is extremely critical to a successful social media presence and Sadia always nails the perfect content strategy.

The social channels for searsStyle wouldn’t be as amazing as they are without help from J Chan. No man can write about the benefits of a good fitting bra like he can.

Then there is the honorable Kim Miller. I know if she is on a project with me then it truly is gonna be awesome.

And finally, when I don’t want to get my job done, I turn to Pfeffer. He is my partner in crime.

Most exciting project you’ve worked on here?
@terriblepfeffer – I have to give credit to Erin Snyder for creating that one but I have been maintaining it for the past 3 years and will continue to as long as the content keeps coming.

Best thing about your job?
Barbarians

Not-so-best thing about your job?
Chasing Likes

First blog you check every morning:
My email

Favorite apps?
If you believed iTunes Genius then it would be the PBSKids or Disney app.
When I am able to wrangle my phone or iPad away from my daughter I am usually reading a book or browsing Zite.

All time fave thing you’ve ever found on the internet?
My favorite thing on the Internet changes frequently. Right now I am obsessed with and spending way too much money on Fab.com.

Which decade produced the best music?
I will always be nostalgic for the music of my childhood – 1980s

What’s the last furry thing you touched?
This question scares me more than clicking on a link from Pfeffer.

Bowie or Blondie?
I am one of the rare Barbarians who couldn’t name a song by either one. OK that’s a lie, I know White Wedding. Oh wait, just Googled it and that’s by Billy Idol. See I am not as much of a hipster as the rest of them but I do have a secret club kid past life.