2 random thoughts, written with love. 

On Theory 

We’re not salesmen. I don’t make a commission off of a signed SOW. Our role is simple – you have a business problem…which is why we’re talking. If you’re transparent, genuine, and honest with what your problem is, we can best help you. More insight into your situation = delivery of the best work from talented strategists, designers, developers, big thinkers, etc. It’s a positive correlation that gives us the best chance at solving your business problems…and making you (appear) successful.

On Direction

Sometimes clients just don’t know what they want. They don’t know the deliverables. They don’t know who they should be talking to. They don’t know the costs. This happens each day. Why? The internet has a lot to do with it. Old route: TV, print, OOH, radio, experiential, hand shake. Now…the internet scares clients. Social media scares clients. Mobile scares clients. Do you know why most clients don’t know what they want? Because they’re scared to give wrong direction. Funny, because in digital you have the most unprecedented chance to test, converse, re-concept, pull down, and prove success better than any communications in the world. And yet 140 characters can bury you…a frightening double edged sword. But that’s what we’re for. Trust that we’re the informed safety nets that can calm your fears. We owe you recommendations. It’s ok that clients don’t know. And expected. Be honest with your concerns and we’ll guide you.