Our latest project in the ongoing Boosted Series is Secret Sites, a scavenger hunt through the bizarre and wonderful corners of Internet culture.

Sound strange? Let us explain.

Our partners, Samsung and Intel, wanted the third installment of our Boosted campaign to retain the clue-based riddles of our last game, Tweetcracker. So, we’ve created several hidden sites as easter eggs around the Internet and created a clue-based, Hangman-inspired quest to find them.

Every few days the Boosted Secret Sites hub page reveals a challenge consisting of a URL full of numbered blanks. We post clues on Facebook and Twitter to help players find them. The hook? The first, eligible person who visits a Secret Site wins a Samsung Series 7 with 2nd Gen Intel Core i5 Processors.

Each secret site is a tribute embracing the knock-knock-jokes of Internet culture: the single-serving site. We’re not only informing our target of tech-savvy folks that Samsung makes laptops with Intel processors, we’re letting them know that together, these brands get the internet. The first challenge led users to www.ScratchAndSniffWebsite.com.

We didn’t need to bury the message about the Series 7 within the execution. We created ads that are, at their core, a fun and enjoyable experience (gasp!). And luckily, Samsung and Intel were on board. How couldn’t they be when we have a 312px tall Intel logo on www.ClientDreamWebsite.com.

Check out www.BoostedSecretSites.com now!