Sentiment and Flash
I am writing a keynote address for an upcoming conference on new media models in London and I thought it would be interesting to show a clip from Mad Men.
Fascinating how this show is doing so well while celebrating the very culture that the ad business is so desperately trying to avoid. This clip is the centerpoint of its appeal: nostalgia.
I also particularly like one of the lines at the beginning. “technology is a glittering lure, but there’s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.” Awesome. This dialog somehow completely aligns with our present POV that websites should avoid flash intros and instead of use their websites to create a deeper bond with their brand. Ha. So much for nostalgia.
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